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ROBERT GOODFELLOWDriven by the MessageRobert provides marketing communications solutions that are powered by influential and memorable writing. He has consistently mastered communications challenges that span the marketing spectrum, including promotional writing; core messaging, theming, and brand identity; slogan and tagline development; enterprise, product, and service naming; and communications plans. Robert's gift for originality of thought, and his clear and comprehensive writing style are appreciated by all audiences. At the Beginning, and Behind it AllRobert is educated in the Social Sciences - majoring in English and Psychology at John Abbott College and McGill University in Montreal. From NHL Hockey, Satellite Technology, Foundations, Homebuilding, to Hearing HealthcareWith over two decades of senior communications experience, Robert has assisted a diverse array of clients with marketing, business development, and communications challenges. His proven creative and strategic communications skills have delivered results-driven marketing and communications solutions to a wide range of clients in hearing healthcare, healthcare diagnostics, homebuilding, manufacturing, consumer products/retail, telecommunications, professional sports (NHL Hockey), educational institutions, foundations, security software and systems, engineering, power systems, and non-profit organizations. From Fashion Shows, Beer, Toys, to The JunosRobert's extensive marketing background with the consumer products divisions of DomTex/Cambridge Group, Labatt Ontario Breweries, and Mattel Canada underlies his expertise in strategic business communications, such as the development of communication plans, annual reports, corporate brochures, ads, direct mail, website content, catalogues, and more. Robert's creativity has been demonstrated in other areas, too - writing and promotional assignments that have included coverage of the '95 Juno Awards with David Foster and Céline Dion, and exclusive interviews with Duran Duran and Michelle Wright. He also has several book and music reviews in his publication portfolio. Discovery and ProjectionRobert's value is enhanced through his intuitive and remarkably penetrating interviewing style. To him it's simply the way he sees the world and the people in it, yet it has always given him the ability to discover and bring to life the essence of an organization regardless of size or nature, and its unique communications needs; and effectively present relevant creative concepts in writing that will reach, engage, and affect any audience. Robert's exceptional creativity and innovative strategies for success are pivotal to his ability to generate written communications solutions that are truly inspired. Contact us today! |